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ENTREPRENEURSHIP

Stories of building businesses, taking risks, and creating value in the media industry.

The Entrepreneur's Tool Gap: Why I Build Systems for the Underserved
ENTREPRENEURSHIP

The Entrepreneur's Tool Gap: Why I Build Systems for the Underserved

By Carla Sparks2025-08-045 min read

The Entrepreneur's Tool Gap: Why I Build Systems for the Underserved

Every entrepreneur deserves professional-grade tools, not just the ones who can afford enterprise solutions. Here's why I build systems for the underserved.

By Carla Sparks2025-08-045 min read
Building My First Media Buying Software: A 24-Hour Journey into Context Engineering
ENTREPRENEURSHIP

Building My First Media Buying Software: A 24-Hour Journey into Context Engineering

By Carla Sparks2025-07-185 min read

Building My First Media Buying Software: A 24-Hour Journey into Context Engineering

From concept to production in 24 hours. Here's what happens when you decide to build the tools you need instead of settling for what exists.

By Carla Sparks2025-07-185 min read