Strategic Media Buying & Planning

Full-service media buying and strategic planning across TV, Radio, OOH, and Print. End-to-end campaign management from RFP to post-buy analysis with 90%+ performance index.

Media Buying Services

I provide comprehensive media buying services for both agencies and direct clients across multiple industries. My approach combines traditional media expertise with modern workflow automation to deliver campaigns that perform.

Traditional Media Channels

Full-service buying across all traditional media channels:

  • ▸TV & Cable: Network, cable, and local television advertising
  • ▸Radio: AM/FM radio campaigns across markets
  • ▸Out-of-Home (OOH): Billboards, transit, and digital out-of-home
  • ▸Print: Newspaper and magazine advertising

Campaign Management

Complete lifecycle management from planning to post-buy analysis:

  • ▸Strategic Planning: Multi-market and multi-channel campaign architecture
  • ▸RFP Management: Request for proposal development and vendor negotiations
  • ▸Campaign Execution: Media placement, trafficking, and optimization
  • ▸Post-Buy Analysis: Performance tracking, reconciliation, and reporting

Performance Standards

I maintain high performance standards across all campaigns:

  • ▸90%+ performance index (actual vs. estimated impressions)
  • ▸97-103% performance over 6-quarter rolling periods
  • ▸Real-time performance monitoring and optimization
  • ▸Comprehensive client reporting and analytics

Who I Work With

I serve both agency partners and direct clients across multiple industries, providing media buying services tailored to each client's unique needs and goals.

Agency Partners

I handle media buying for agency clients, providing full-service execution and management. Working with agencies allows me to support multiple campaigns while maintaining the high performance standards your clients expect.

Direct Clients

I provide full-service media planning and buying directly to businesses and organizations. From strategic planning through post-buy analysis, I manage the entire campaign lifecycle.

Transform Your Operations

Let's discuss how custom web applications can streamline your workflows and drive better results.